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The Salesman Personality: Why Boastfulness Works in the U.S. (and Often Doesn’t Elsewhere)

Every culture has a different relationship with confidence. In some places, selling yourself loudly is admired. In others, it’s viewed with suspicion. Few personality types highlight this divide more clearly than the classic “salesman” persona:...

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AI, Localization, and What’s Really Coming Next

An Interview with Renato Beninatto Hosted by Michael Cardenas I recently had the opportunity to sit down with localization veteran Renato Beninatto to discuss how artificial intelligence is reshaping the language industry. With decades of...

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The Subtle Art of Email Etiquette

Whether you’re sending a quick “Thanks!” or a long project update, how you respond to an email says more than you might think. While email feels universal, the way people interpret tone, timing, and formality...

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We Found So Many Errors! Lack of QA and Review

Each week in July, we’re breaking down common client complaints in the localization industry and offering practical ways to avoid them. The Localization Frustration Series We Found So Many Errors! Lack of QA and Review...

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Why Is This Taking So Long? Slow Turnaround Times

Every week this July, we’re digging into the most common complaints in the localization industry, from mistranslations to missed deadlines, and sharing how we avoid these pitfalls at Local Concept. This week: slow turnaround times....

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