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We stay ahead of the latest trends in localization while never losing sight of the joy in what we do. From cutting-edge technology and industry insights to 40+ years of stories, trade show tips, and fascinating cultural and linguistic differences, we cover it all. Localization is our passion—and there’s always something new to explore!

Culture 2 days ago

Beauty Is In The Eye Of It’s Culture

What people find attractive often feels natural, obvious, even universal. But beauty has always been shaped by culture. What one […]

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Culture 1 week ago

In Some Cultures, Being Funny Isn’t A Strength

In many Western cultures, humor is seen as a strength. Being funny can make someone more likable, more engaging, even […]

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Business 2 weeks ago

Only The Best Linguists Will Survive AI

For decades, the translation industry followed a familiar model. One linguist translated the content, while a second linguist reviewed it. […]

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Culture 3 weeks ago

Moms: Our Superheroes

Moms are doing a lot. And somehow, they’re doing it all at once. They’re answering questions, solving problems, remembering everything, […]

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Culture 1 month ago

Cinco de Mayo Isn’t What You Think It Is

Walk into almost any bar in the United States on May 5th, and the scene is familiar. Music is loud. […]

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Business 1 month ago

When The U.S. President is Globally Illiterate, The World Notices

It’s no secret that Americans don’t rank highly when it comes to geographic knowledge. For many people, what happens outside […]

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