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We stay ahead of the latest trends in localization while never losing sight of the joy in what we do. From cutting-edge technology and industry insights to 40+ years of stories, trade show tips, and fascinating cultural and linguistic differences, we cover it all. Localization is our passion—and there’s always something new to explore!

Business 3 months ago

The Salesman Personality: Why Boastfulness Works in the U.S. (and Often Doesn’t Elsewhere)

Every culture has a different relationship with confidence. In some places, selling yourself loudly is admired. In others, it’s viewed […]

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Culture 3 months ago

To Breastfeed or Not To Breastfeed

The question of whether to breastfeed is often framed as a personal choice, guided by health advice, convenience, or individual […]

Lexi
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Culture 3 months ago

More Than Pets: How Different Cultures Include Dogs in Everyday Life

For many people, dogs aren’t just pets, they’re family. They sleep in our beds, celebrate birthdays, and come along for […]

Lexi
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Business 4 months ago

AI, Localization, and What’s Really Coming Next

An Interview with Renato Beninatto Hosted by Michael Cardenas I recently had the opportunity to sit down with localization veteran […]

Lexi
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Culture 4 months ago

How Americans Hate Aging and How Other Cultures Embrace It

Getting older can be seen as a gift or as something to fear, and much of that depends on cultural […]

Lexi
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Category 4 months ago

Why January Feels Like a Fresh Start

Every year, the calendar flips from December to January, and suddenly everything feels possible again. New goals. New habits. New […]

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