Author Archives: Lexi

Soak It In! Cultures That Celebrate the Sun at Its Peak

June 20 marked the summer solstice, the longest day of the year for those of us in the Northern Hemisphere. While many of us simply enjoy the extra sunlight, cultures around the world have long celebrated this turning point in unique and meaningful ways.

In Sweden, Midsummer is a national favorite. Families gather in flower crowns to dance around maypoles, eat pickled herring, and stay up late under a sky that barely darkens. It’s a celebration of nature, fertility, and light.

Over in the UK, crowds gather at Stonehenge to watch the sun rise in perfect alignment with the ancient stones. Some come for the astronomy, others for the spirituality, but all come to witness a moment humans have marked for thousands of years.

In Japan, the solstice doesn’t come with massive festivals, but it’s a time when foods believed to help endure summer’s heat (like eel) are commonly eaten. It’s also a chance to appreciate the balance between light and dark.

And while we’re soaking up the sun, let’s not forget that in the Southern Hemisphere, it’s the winter solstice with short days, long nights, and a completely different seasonal rhythm. The Incan festival of Inti Raymi, celebrated in Peru, honors the sun god and the return of longer days ahead.

No matter where you are in the world, the solstice reminds us of our shared connection to the earth and how our cultures have found beautiful, diverse ways to honor its cycles.

Juneteenth Is American History

June 19, 1865, marked a turning point in American history. Though the Emancipation Proclamation had been signed over two years earlier, it wasn’t until Union troops arrived in Galveston, Texas, that the last enslaved African Americans were finally freed. That day became known as Juneteenth (a blend of ‘June’ and ‘nineteenth’) and it remains a powerful symbol of delayed justice, resilience, and freedom.

Today, Juneteenth is recognized as a US federal holiday, but its impact reaches beyond borders. It’s a reminder that progress is often uneven, and that recognizing and reflecting on hard history is part of building a more inclusive future.

As we approach the holiday, we honor the struggles and triumphs it represents, and the voices that made sure the story of Juneteenth would not be forgotten.

Please note: While Juneteenth falls on Wednesday, June 19, our US offices will remain open that day.

Truth (and Lies) Around the World

Do people lie more in some countries than others? Well… it depends on who and where you’re asking.

In more individualistic cultures like the US or Austria, honesty is often treated as a moral absolute. But in collectivist cultures, where preserving harmony and relationships is a priority, the truth can sometimes take a back seat to kindness.

For example, studies have shown that in Mexico, people may be more willing to bend the truth to protect a friend. In Thailand, there’s a cultural concept called she moon, which is the idea of helping a friend save face, even if that means telling a white lie. In parts of Europe, disabilities are sometimes hidden due to social stigma.

It’s not about who’s “right” or “wrong”, just different ideas about loyalty, shame, and what it means to do the right thing.

At Local Concept, we know that cultural nuance matters. Even in translation, truth isn’t always black and white.

Photo by SlimMars 13 from Pexels: https://www.pexels.com/photo/waves-on-beach-13829227/

Small but Mighty: The World’s Tiniest Countries

They might not take up much space on the map, but these mini nations pack in plenty of culture, history, and surprises.

Vatican City
The world’s smallest country is less than half a square kilometer, but it’s home to the Pope, St. Peter’s Basilica, and the Sistine Chapel. It even has its own radio station, post office, and guards in Renaissance uniforms.

Nauru
This tiny island in the Pacific has no official capital, no public transportation, and no McDonald’s. But it does have one of the most unusual histories, once briefly becoming the richest country per capita (thanks to phosphate mining).

San Marino
Tucked inside Italy, San Marino claims to be the world’s oldest republic, founded in 301 CE. With medieval towers, winding streets, and its own Olympic team, it’s a time capsule you can visit today.

Liechtenstein
Nestled in the Alps, this little principality has more companies than citizens. Bonus fun fact: It’s so safe, the last recorded murder was over a decade ag

Tuvalu
With just nine islands and fewer than 12,000 people, Tuvalu is small, but its .tv domain has made it big in the world of streaming and tech.

These countries may be small, but they show how identity, influence, and innovation aren’t measured in square miles. In global affairs, it’s not always about size. It’s about voice.

More Than a Long Weekend

For many in the US, Memorial Day marks the unofficial start of summer—grills fire up, sales pop up, and long weekends are embraced. But the true meaning of the holiday runs much deeper.

Memorial Day honors the men and women who lost their lives in military service to the United States. It began after the Civil War as a day to decorate soldiers’ graves with flowers, originally called Decoration Day. Over time, it evolved into a national day of remembrance for all who have died in service.

At 3:00 p.m. local time, a National Moment of Remembrance encourages Americans to pause, reflect, and honor those who gave everything.

However you choose to spend the day—whether with family, friends, or a moment of quiet—take a second to remember why this Monday matters.

Please note: Our US offices will be closed on Memorial Day, but the rest of our global team will be available as usual.

Translation isn’t just about swapping words, it’s about accuracy, context, and cultural relevance. While many translation errors are easy to catch, some slip under the radar and can have surprising consequences. Here are a few of the most common pitfalls:

Numbers
It’s easy to think numbers are universal, but small mistakes can have big impacts. A misplaced digit or decimal could mean you owe $1,010.00 instead of $1.01. Translators must stay alert even with simple figures.

Proper Names
Country names, product names, and even people’s names can vary depending on language and region. For example, translating ‘Georgia’ could mean the US state or the country in the Caucasus. Context is everything.

Phone Numbers
Not all numbers work across borders. A toll-free 1-800 number in the US might not connect from abroad. Localization includes ensuring that contact details make sense for each audience.

Avoiding these translation errors requires more than just fluency, it demands cultural and contextual awareness. Whether you’re translating a marketing campaign, user manual, or customer service contact, accuracy matters.

History was made last week when the new pope was announced and for the first time ever, he’s from the United States! But what caught people’s attention just as much as his nationality was how he introduced himself: not in English, but in Spanish and Italian.

A small detail? Maybe. But it sent a big message: this papacy isn’t just about where he’s from, it’s about who he hopes to connect with.

The new pope has lived and worked all over the world, and he’s bringing that global perspective to the role. In a Church that spans every continent, language matters and so does the willingness to meet people where they are, linguistically and culturally.

A truly international pope for a truly international community.

Cinco de Mayo Is More Than Margaritas

Cinco de Mayo Is More Than Margaritas
April 28, 2025

For many people outside of Mexico, Cinco de Mayo is often mistaken for Mexico’s Independence Day (which is actually September 16). But the holiday’s true origins tell a very different and very specific story of resistance, resilience, and pride.

The History
Cinco de Mayo commemorates the Battle of Puebla, fought on May 5, 1862, when a vastly outnumbered Mexican army defeated French forces under Napoleon III. At the time, France was attempting to establish an empire in Mexico. Though the victory didn’t end the war, it became a powerful symbol of Mexican defiance and national unity.

In Mexico
Cinco de Mayo is not a federal holiday and is observed most prominently in the state of Puebla, where the battle took place. The day is marked by military parades, battle reenactments, and cultural events. It’s a regional celebration, rather than a nationwide day off.

In the United States
Interestingly, Cinco de Mayo has gained more visibility in the US than in Mexico, especially in areas with large Mexican-American populations. It began as a grassroots celebration of Mexican heritage and pride during the Chicano Movement of the 1960s. Over time, it evolved into a broader cultural event with music, food, and festivals. However, the holiday has also been criticized for becoming overly commercialized, often reduced to a marketing opportunity for beer and tequila brands.

A Chance to Reflect
At its heart, Cinco de Mayo is about more than just parties and tacos. It’s an opportunity to honor Mexican history, reflect on themes of resistance, and celebrate the vibrant cultural contributions of the Mexican community, both within Mexico and beyond.

May Day! May Day!

May 1st, or May Day, is a unique holiday with two distinct identities: one that celebrates the changing of the seasons, and another rooted in labor rights and international solidarity. Across the globe, this day is marked by a wide range of traditions. Some are joyful and festive, others solemn and political.

Springtime Celebrations
In many cultures, May Day is a celebration of fertility, flowers, and the return of warm weather. These seasonal customs date back thousands of years and often have pagan or folk origins.

  • England is famous for its Maypole dancing, where people weave ribbons around a tall pole, accompanied by music and flower crowns.
  • In Germany and parts of Scandinavia, May Day celebrations include bonfires and dancing as part of Walpurgis Night, a festival to ward off evil spirits.
  • In Hawaii, Lei Day on May 1 celebrates Hawaiian culture with the giving and wearing of flower leis, along with hula and traditional music.

 

International Workers’ Day
May 1st also serves as International Workers’ Day, commemorating the labor movement’s fight for better working conditions, fair wages, and an eight-hour workday. This side of May Day traces its roots to the 1886 Haymarket affair in Chicago.

  • In France, it’s customary to give muguet (lily of the valley) flowers as a token of appreciation and solidarity.
  • In Cuba, large parades are held in Havana to honor workers.
  • In South Korea, May 1 is known as Labor Day and is a national holiday dedicated to recognizing workers’ contributions.

 

One Day, Many Meanings
Whether you’re dancing around a maypole or marching for workers’ rights, May Day represents renewal of seasons, rights, and community. It’s a powerful reminder that celebration and advocacy can go hand in hand.

Is AI Racist?

Artificial intelligence promises to help us work smarter and faster, but what happens when these systems reflect the worst of human bias?

The truth is, AI isn’t inherently racist, but it can learn racism from the data it’s trained on. Most AI models, including language and image-based systems, rely on massive datasets scraped from the internet, literature, and media. If that data contains stereotypes or underrepresents certain groups, AI absorbs those patterns.

For example:

  • Facial recognition systems have historically performed worse on people with darker skin tones
  • Language models may generate biased text or make assumptions about names, accents, or cultural references
  • Hiring algorithms have favored resumes with traditionally white-sounding names if trained on biased recruitment data

This isn’t because machines are malicious. It’s because they mirror our world as it exists, not as it should be. When humans build or train AI without addressing these biases, discrimination gets baked into the technology.

So, what’s being done?

Researchers and developers are increasingly working on bias detection, diverse datasets, and fairness-focused design. But progress is slow, and accountability is still a work in progress. AI must be developed thoughtfully, with input from diverse voices and constant evaluation of its social impact.

As AI tools become more embedded in daily life, from translations to job applications, it’s crucial to ask not just what they can do, but how they do it and who they might leave behind.