We all know what good or bad customer service feels like, or do we? What many of us consider “good” service actually depends on where we’re from. Expectations for how employees should treat customers vary widely from culture to culture. What feels friendly and attentive in one country might feel intrusive or unprofessional in another.
What ‘Good Service’ Means Around the World
In the United States, good service is tied to friendliness and enthusiasm. Smiling, small talk, and frequent check-ins are seen as signs that a business values its customers. Tipping also plays a big role. It’s not just a reward for service but part of the system that motivates staff to go above and beyond.
But cross the ocean, and the rules change. In Japan, the ideal service experience is polite, precise, and quiet. Employees speak softly, use formal language, and bow as a sign of respect. Efficiency and humility matter more than friendliness. The idea is to serve the customer flawlessly without interrupting their peace.
In France, waiters may seem aloof or slow to bring the check, but that’s because dining is meant to be leisurely. Hovering over a table or interrupting a conversation is considered rude. French service emphasizes professionalism and respect for personal space, not constant attention.
In Germany, service tends to be fast, efficient, and no-nonsense. Customers may not get a warm smile, but they will get accuracy and competence. Directness is valued over charm.
And in Georgia (the country), service can seem inconsistent to outsiders. It’s common for waitstaff to give customers space and privacy rather than frequent check-ins. The expectation is that customers will call for service when needed, not the other way around.
Why These Differences Exist
These differences reflect broader cultural values. In individualistic cultures like the U.S., businesses compete to make every customer feel special. In collectivist societies like Japan, the focus is on harmony and respect, avoiding behavior that might disturb others.
Time and pace also shape service styles. In southern Europe and Latin America, meals and interactions unfold slowly, reflecting cultures that value connection over speed. In contrast, the American “time is money” mindset favors efficiency and convenience.
No One Right Way
There’s no universal definition of ‘good’ customer service. What works in one place might fail in another. The key is cultural awareness and understanding what people in that country expect and value.
Whether you’re traveling, expanding your business, or simply ordering dinner abroad, a little cultural empathy goes a long way. After all, service isn’t just about transactions, it’s about connection.