About Us

Founder of Local Concept, Michael Cárdenas, was born in Cáceres, Spain. At age eight, he moved to the United States without speaking English or having ever traveled before. Experiencing culture shock firsthand gave him a deep understanding of how different cultures think, behave, and communicate.

While preparing for law school in 1985, Michael sought a way to earn money. With just $200 and an idea, he traveled to Tijuana to help companies expand globally. He returned with business cards, stationery, and a newfound passion—one that led to the creation of Multilingual Translations, Inc., the company that would evolve into Local Concept.

Recognizing the growing demand for global market expansion, Michael knew he had to set his brand apart. From the beginning, quality and customer service became the foundation of his success.

Now four decades later, Michael leads a team of 80 specialists and over 3,000 contractors, helping businesses worldwide introduce innovative products into diverse markets. Local Concept has revolutionized the localization industry by integrating cutting-edge technology and streamlined processes—all while staying true to its original mission: bridging cultures and empowering companies to achieve global success.